MEET THE team
Sam Cooke
CEO
As a recognised figure in the global esports ecosystem, he boasts considerable experience and has advised a number of operators including 3D Aim Trainer, Bidstack and Rewired VC (Team Vitality investors). He is Co-Founder of GSE, which includes media and events company The Insights Group and commercial and marketing agency Playmakers. Previously, as Co-Founder and MD, he led the growth of Esports Insider for nine years, establishing it as the leading esports industry and business-focused publication and event organiser worldwide, ahead of a successful exit. Sam is co-founder and CEO of Cyberlabs, as well as CBDO at gaming technology brand and key CL partner UNEVN.
eduard kim
CoO
Ed is an entrepreneur with a diverse portfolio of companies under his belt. He spent the majority of his life building and launching digital products in e-commerce, computer vision and credit services. Most recently Ed has ventured into esports and gaming where he builds and operates spaces and programmes where gamers of all ages can play, work and learn through esports and competitive games.
abdiqani ahmed
CmO
Abdiqani is an entrepreneur with a deep passion for gaming and esports. He has worked on ventures that blend innovation and creativity across technology, entertainment and education, driving impactful results and fostering collaboration across diverse fields. He previously ran an esports organisation and has worked on other projects and brands in gaming and e-commerce both local and global. Abdiqani combines his expertise in business strategy and technology to shape ventures at the intersection of creativity and innovation.
james fraser-murison
education specialist
James Fraser-Murison is a nationally recognised esports education leader, award-winning Director of Learning, and the founder of Fraser Esports Ltd, a pioneering consultancy at the forefront of esports education and industry engagement. James has played a key role in co-creating the world’s first online Esports BTEC and has helped institutions integrate esports into formal curricula across mainstream, alternative provision, SEND and home-educated settings.
MEET THE team
Sam Cooke
CEO
As a recognised figure in the global esports ecosystem, he boasts considerable experience and has advised a number of operators including 3D Aim Trainer, Bidstack and Rewired VC (Team Vitality investors). He is Co-Founder of GSE, which includes media and events company The Insights Group and commercial and marketing agency Playmakers. Previously, as Co-Founder and MD, he led the growth of Esports Insider for nine years, establishing it as the leading esports industry and business-focused publication and event organiser worldwide, ahead of a successful exit. Sam is co-founder and CEO of Cyberlabs, as well as CBDO at gaming technology brand and key CL partner UNEVN.
eduard kim
CoO
Ed is an entrepreneur with a diverse portfolio of companies under his belt. He spent the majority of his life building and launching digital products in e-commerce, computer vision and credit services. Most recently Ed has ventured into esports and gaming where he builds and operates spaces and programmes where gamers of all ages can play, work and learn through esports and competitive games.
abdiqani ahmed
CmO
Abdiqani is an entrepreneur with a deep passion for gaming and esports. He has worked on ventures that blend innovation and creativity across technology, entertainment and education, driving impactful results and fostering collaboration across diverse fields. He previously ran an esports organisation and has worked on other projects and brands in gaming and e-commerce both local and global. Abdiqani combines his expertise in business strategy and technology to shape ventures at the intersection of creativity and innovation.
james fraser-murison
education specialist
James Fraser-Murison is a nationally recognised esports education leader, award-winning Director of Learning, and the founder of Fraser Esports Ltd, a pioneering consultancy at the forefront of esports education and industry engagement. James has played a key role in co-creating the world’s first online Esports BTEC and has helped institutions integrate esports into formal curricula across mainstream, alternative provision, SEND and home-educated settings.
MEET THE team
Sam Cooke
CEO
As a recognised figure in the global esports ecosystem, he boasts considerable experience and has advised a number of operators including 3D Aim Trainer, Bidstack and Rewired VC (Team Vitality investors). He is Co-Founder of GSE, which includes media and events company The Insights Group and commercial and marketing agency Playmakers. Previously, as Co-Founder and MD, he led the growth of Esports Insider for nine years, establishing it as the leading esports industry and business-focused publication and event organiser worldwide, ahead of a successful exit. Sam is co-founder and CEO of Cyberlabs, as well as CBDO at gaming technology brand and key CL partner UNEVN.
eduard kim
CoO
Ed is an entrepreneur with a diverse portfolio of companies under his belt. He spent the majority of his life building and launching digital products in e-commerce, computer vision and credit services. Most recently Ed has ventured into esports and gaming where he builds and operates spaces and programmes where gamers of all ages can play, work and learn through esports and competitive games.
abdiqani ahmed
CmO
Abdiqani is an entrepreneur with a deep passion for gaming and esports. He has worked on ventures that blend innovation and creativity across technology, entertainment and education, driving impactful results and fostering collaboration across diverse fields. He previously ran an esports organisation and has worked on other projects and brands in gaming and e-commerce both local and global. Abdiqani combines his expertise in business strategy and technology to shape ventures at the intersection of creativity and innovation.
james fraser-murison
education specialist
James Fraser-Murison is a nationally recognised esports education leader, award-winning Director of Learning, and the founder of Fraser Esports Ltd, a pioneering consultancy at the forefront of esports education and industry engagement. James has played a key role in co-creating the world’s first online Esports BTEC and has helped institutions integrate esports into formal curricula across mainstream, alternative provision, SEND and home-educated settings.
WHAT MAKES OUR OFFER UNIQUE?
WE ARE OPERATORS
We don't just build spaces - we help and consult you with expertise, enabling smooth commercial operation.
WE ARE MODULAR
We are big believers in spaces being multi-purpose, flexible and modular, without any drop in quality. This holistic approach is foundational to the projects we work on.
WE ARE CONNECTED
We have extensive, strong but non-exclusive partnerships in and around the esports and gaming sectors, enabling us to give you the best possible offerings (and pricing) around.
WHAT MAKES OUR OFFER UNIQUE?
WE ARE OPERATORS
We don't just build spaces - we help and consult you with expertise, enabling smooth commercial operation.
WE ARE MODULAR
We are big believers in spaces being multi-purpose, flexible and modular, without any drop in quality. This holistic approach is foundational to the projects we work on.
WE ARE CONNECTED
We have extensive, strong but non-exclusive partnerships in and around the esports and gaming sectors, enabling us to give you the best possible offerings (and pricing) around.
WHAT MAKES OUR OFFER UNIQUE?
WE ARE OPERATORS
We don't just build spaces - we help and consult you with expertise, enabling smooth commercial operation.
WE ARE MODULAR
We are big believers in spaces being multi-purpose, flexible and modular, without any drop in quality. This holistic approach is foundational to the projects we work on.
WE ARE CONNECTED
We have extensive, strong but non-exclusive partnerships in and around the esports and gaming sectors, enabling us to give you the best possible offerings (and pricing) around.
Our Connections
PARTNERS
UNEVN's mission is to support and enable top tier gaming and PC performance at all levels and across spaces with our tools and solutions. The flagship product is the BASE 2.0 desk, a premium, truly portable PC setup.
New Meta is a dynamic gaming and esports cultural space featuring top-notch facilities for social gaming and competitions. New Meta operates venues in London and Milton Keynes.
Fraser Esports supports building, planning and delivery of esports curriculum across all levels of education, including Level 2-5, SEND & Alternative Provision.
A commercial and marketing agency helping brands to flourish in gaming, esports and sports.
Our Connections
PARTNERS
UNEVN's mission is to support and enable top tier gaming and PC performance at all levels and across spaces with our tools and solutions. The flagship product is the BASE 2.0 desk, a premium, truly portable PC setup.
New Meta is a dynamic gaming and esports cultural space featuring top-notch facilities for social gaming and competitions. New Meta operates venues in London and Milton Keynes.
Fraser Esports supports building, planning and delivery of esports curriculum across all levels of education, including Level 2-5, SEND & Alternative Provision.
A commercial and marketing agency helping brands to flourish in gaming, esports and sports.
Our Connections
PARTNERS
UNEVN's mission is to support and enable top tier gaming and PC performance at all levels and across spaces with our tools and solutions. The flagship product is the BASE 2.0 desk, a premium, truly portable PC setup.
New Meta is a dynamic gaming and esports cultural space featuring top-notch facilities for social gaming and competitions. New Meta operates venues in London and Milton Keynes.
Fraser Esports supports building, planning and delivery of esports curriculum across all levels of education, including Level 2-5, SEND & Alternative Provision.
A commercial and marketing agency helping brands to flourish in gaming, esports and sports.
Contact Us
We are here to help. Any questions or want to chat? We’d love that.
Contact Us
We are here to help. Any questions or want to chat? We’d love that.
Contact Us
We are here to help. Any questions or want to chat? We’d love that.